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Price intelligence for retailers

Competitors’ moves, in time to react.

Every week, competitors’ moves on your key products, in time to react.

Request a demoHow it works
Price Intel · Analysis

Price index · Dry grocery

  • Versus: Market
  • Weighted by volume
101.4+0.6on last week

This week’s alertsGap

  • Laundry detergent 1.5 l+25.1%Competitor B on promotion
  • Rusks 315 g−5.7%Competitor A raised the price
  • Fresh milk 1 l−5.6%Cheaper than Competitor B
Sample data: category, competitors and prices are made up.

The platform

From the survey file to the decision

The real work starts when competitor price surveys come in: turning them into an index that knows your price list and what you actually sell, and seeing where to act.

How it is done today

  1. Spreadsheets

    One file per competitor, EANs matched by hand, simple averages instead of weighted indices. Every delivery starts from scratch, and nothing tells you when something changes.

  2. Data provider dashboards

    They show that provider’s surveys, but they do not know your price list, your volumes or your hierarchy, and they do not bring several sources together.

  3. Optimisation suites

    Powerful but heavy to roll out, and built to set prices rather than to read surveys. If you already use one, Price Intel works alongside it, not in its place.

Today

survey_compA_wk43.xlsx
D3=VLOOKUP(A3,$F$2:$I$950,4,FALSE)
EANDescriptionComp. priceYour price
8001234567890DURUM PASTA 500G0.790.89
8.00123E+12Durum wheat pasta 1kg1.49#N/A
'08001234500021EVO OIL 1L8.498.90
800123456Ground coff. 250 g3.79#N/A
8001234511118UHT MILK SEMI 1L1.151.19
Simple average3.14
Illustrative example: one file per competitor, codes to fix, an average instead of an index.

With Price Intel

Price Intel · Index by category
  • Versus: Market
  • Weighted by volume
  • Dry groceryIndex 101.4In line
  • BeveragesIndex 97.6Cheaper
  • DairyIndex 100.3In line
  • Packaged freshIndex 103.2More expensive
  • Household careIndex 102.7More expensive
Sample data, weighted by volume, against the market.

What Price Intel does

One place for the surveys of the providers you use, read against your prices and your volumes.

  • Import from several providers

    Upload files from the providers you use with a guided import. The platform checks them before using them and tells you what does not add up.

  • Matching by EAN

    Surveys attach to your items by EAN, even when a product has more than one code.

  • Weighted index at every level

    A price index weighted by volume or revenue, with 100 as parity, from department to single item, against the market or against one competitor.

  • Filters by area, format, channel and cluster

    Read your positioning on the stores you care about, with the same views you use for the rest of your work.

  • Anomalies

    Out-of-range prices are flagged and, if you choose, left out of the indices. Corrections stay on record.

  • Detail by item, competitor and store

    From any index you drill down to a single item, a single competitor and a single store.

  • Export

    Take the view you are looking at to XLSX, CSV or JSON, with the same filters.

  • See it on sample data

    In the demo we walk you through the whole path, from the uploaded file to the index by category.

    Request a demo

What changed

Automatic alerts and insights, with AI

Rules you set, signals the platform computes on its own and an AI summary when you ask for it: every week you know what changed in your prices and where to look.

  1. Alert rules

    You choose what to watch: a category index that shifts, a price that moves past the threshold you set, an item that enters or leaves the survey, a competitor that shows up for the first time. If nothing has changed, the same alert does not repeat.

  2. Automatic signals

    Without you asking, the platform points out what is moving the index: the category that weighs most, moves that cancel each other out, a change of direction, comparisons with few items. They are computed on the data, without AI, and each one says how solid it is.

  3. The weekly alert on your key products

    Who went on promotion, who moved their prices and what your volumes did in the meantime. These are coincidences in time and Price Intel shows them as such: what they mean is for you to judge.

Price Intel · Alerts

This week’s alerts

Week 44 · survey of Monday 26 October

Immediate alerts

  • 6 KVI productsCompetitor A

    Average gap
    +14.2%
    Volumes
    −22%

    Competitor A has been on promotion for 2 surveys on 6 KVI products where you cost more, by 14.2% on average. On the same products your volumes last week are −22% against the average of the four weeks before.

  • Laundry detergent 1.5 lCompetitor B

    Gap
    +25.1%
    Volumes
    −17%

    Competitor B has had laundry detergent 1.5 l on promotion for 3 surveys and you have not: €3.99 against your €4.99, you cost 25.1% more. In the same week volumes are −17% against the average of the four weeks before.

  • Still mineral water 6×1.5 lCompetitor A

    Gap
    +18.2%
    Volumes
    −16%

    On still mineral water 6×1.5 l you cost 18.2% more than Competitor A, both at full price. Last week’s volumes are −16% against the average of the four weeks before.

This week’s survey against the previous one; last week’s volumes against the average of the four weeks before.

Sample data: products, competitors and prices are made up.

AI summary, with sources

When you ask for it, the AI sums up the view you are looking at and answers your questions about that data in a chat.

  • Every number links back to the verified data it comes from.
  • It describes coincidences in time, not causes.
  • It helps you read the data: prices are your call.
Price Intel · AI summary

AI summary

On request

Your question: What changed this week on the key products?

Answer

This week’s main changes. Competitor A has been on promotion for 2 surveys on 6 KVI products where you cost more, by 14.2% on average 1; on the same products your volumes last week are −22% against the average of the four weeks before 2. Competitor B has cut the price of 3 coffees by 7%: on ground coffee 250 g you now cost 7.5% more 3. The promotion and the drop in volumes fall in the same week: the data show that they happen together, not that one explains the other.

Sources

  1. Immediate alerts · 6 KVI products against Competitor A, average gap
  2. Volumes for week 43 against the average of weeks 39–42
  3. Competitor moves · Coffee, 3 products, Competitor B

You can also ask

  • On which products is Competitor B cheaper?
  • How did the dry grocery index move?
Sample data: the answer only uses the figures of this week’s alerts.

Want to see it on your key products?

Request a demo

When the data is not enough

More surveys, from the catalogue

Missing a store, a category or a frequency? You search the catalogue of surveys already available, right from Price Intel: once, or on an ongoing basis, even every day.

  1. You search the catalogue

    You filter the available surveys by competitor store, category and day, even just where your coverage has gaps.

  2. Once or on an ongoing basis

    A one-off survey for a specific check, or an ongoing one to follow a product or a category: weekly or, when you need it, daily.

  3. Without leaving the platform

    The request starts in Price Intel and a partner carries out the surveys: you do not look for another provider. The data is available a few hours after the request.

Want to see how to search the survey catalogue?

Request a demo
Price Intel · Surveys

Survey catalogue

Stores
Categories
Frequency
Stores
3
Categories
2
Frequency
Weekly

Available a few hours after the request

Sample data: illustrative stores and categories.

In three steps

How Price Intel works

From files to the index, and from the index to alerts, without redoing the work at every delivery.

  1. You upload your price list and surveys, or request them

    You import your price list with volumes and the survey files from the providers you use: the platform checks them and tells you what does not add up. If something is missing, you search the survey catalogue.

  2. You read indices and positioning at every level

    A weighted index, with 100 as parity, from department down to the single product, against the market or against one competitor.

  3. You receive alerts and insights

    The rules you set and the automatic signals tell you what changed. The AI summary, when you ask for it, tells it with its sources.

In the demo you walk through all three, on sample data.

Request a demo

The Market3rs assistant

Also inside B-AI

B-AI is the Market3rs assistant: you ask questions about your data by writing in natural language. Price Intel’s data and method, inside B-AI too: the pricing agents carry the “Powered by Price Intel” mark.

  • Powered by Price Intel

    The alert on key products: who moved, who is on promotion and what your volumes did in the meantime.

  • Powered by Price Intel

    Price positioning over time: where you stand against competitors and how it changes from survey to survey.

Questions in natural language

Ask the way you would ask a colleague: the answer describes coincidences in time, not causes.

Discover B-AI
B-AI · Chat

B-AI

What do you want to know about your prices?

Example questions

  • In which category are we more expensive than Competitor B?
  • How has the price of a key product moved, survey by survey, at our end and at Competitor A?
  • Which products have stayed out of line with the market over the last 12 months?
Illustrative example: the conversation is made up, to show which questions you can ask.

Want to see Price Intel on your key products?

Request a demo

Frequently asked questions

Before you request a demo

Answers to the questions we are asked most often.

Can I use the surveys I already buy?

Yes. You import the files from the providers you use: the platform checks them, matches them to your products by EAN and reads them together with your price list and your volumes. The additional surveys are an option, not an obligation.

Where do the additional surveys come from?

From a specialised partner, with nationwide coverage down to the single store of the grocery retail chains. You pick them from a catalogue of surveys already available, by store and category, and they are available a few hours after the request.

How often is the data updated?

Every day. The catalogue surveys are updated daily: you request them once or on an ongoing basis, and they are available a few hours after the request. The files from the providers you already use come into the platform whenever you upload them.

Do we need to integrate our systems?

No, not to get started. Today you work by importing files: your price list with volumes and the survey files, through a guided import that tells you what does not add up.

Does the AI set the prices?

No, and it does not suggest prices to apply. The AI helps you read the data: it summarises the view you are looking at, answers your questions and shows which data each number comes from. The prices are yours to set.

Is Price Intel in B-AI too?

Yes: Price Intel’s data and method, inside B-AI too, the Market3rs assistant. The pricing agents carry the “Powered by Price Intel” mark and answer questions in natural language. You will find them in the dedicated section.

Which languages is it available in, and what do I see in the demo?

Price Intel is available in Italian and English, like this site and the demo request. In the demo you see Price Intel on sample data, not on other retailers’ data.

Other questions? Ask them in the demo.

Request a demo

Let’s talk

Request a demo

Leave us your details: we will write to show you Price Intel or to send you the information you need.

What happens next

  1. We write to you

    We reply to the address you gave us, to arrange the demo or to send you the information.

  2. A demo on sample data

    We show you Price Intel on sample data, from the file to the index and on to the alerts.

  3. A trial with your files

    Then you try it with your own files: your price list with volumes and the surveys you already use.

Request received. We will write to you soon.

What do you need?

Prefer to write? Our address is touchbase@market3rs.com.